Subscription Notifications

Users like (❤) or Retweet a brand’s Call-to-Action (CTA) Tweet to get an instant opt-in notification Tweet, then scheduled notification Tweets at later dates.

• The CTA invites the user to like or Retweet the Tweet to receive multiple scheduled notification Tweets in the coming days or months. The CTA Tweet is created and published in Arrow then promoted (via ads.twitter.com) to the user. For more information, check out Twitter's how to Create a Tweet engagements campaign page.

• The user likes or Retweets the CTA Tweet to opt-in for the scheduled notification Tweets.

• Arrow instantly responds to the user with an @mention to confirm their opt-in and provide opt-out instructions, triggering a notification (pursuant to the user’s settings). All automated responses are sent as promoted-only @mentions.
• Beginning at the designated start time for each scheduled notification, Arrow will publish a personalized scheduled notification Tweet @ each opted-in user . Tweets are sent at a throttled pace (generally, 2 Tweets per second) to ensure the account is not rate limited.

For Campaign Criteria and Content Requirements, see Content Input and Setup section.