Instant Notification

Users like (❤) or Retweet a brand’s Call-to-Action (CTA) Tweet to get an instant notification Tweet.

• The CTA invites the user to like or Retweet the Tweet to receive an instant notification Tweet. The CTA Tweet is created and published in Arrow then promoted (via ads.twitter.com) to the user. For more information, check out Twitter's how to Create a Tweet engagements campaign page.

• The user likes or Retweets the CTA Tweet to opt-in for the instant notification Tweet.

• Arrow instantly responds to the user with @mention to confirm their opt-in, triggering a notification (pursuant to the user’s settings). All automated responses are sent as promoted-only @mentions.

For Campaign Criteria and Content Requirements, see Content Input and Setup section.