CTA Tweet(s)

The Call-to-Action (CTA) Tweet(s) provides the user with instructions on how to opt-in to receive something back from the brand.

For Scheduled Notification campaigns, CTA copy must :  

• Make it clear that the user will receive a future Tweet from the brand if they like (❤️) or Retweet this Tweet
• Clearly describe what content the user will receive
• Clearly describe when the user will receive scheduled notification Tweets

For example:

“Like this tweet to get an offer from the @brand on MM/DD!”

or

“RT this tweet to get an offer from the @brand on MM/DD!”  

For Subscription Notifications campaigns, CTA copy must :  

• Clearly describe the content users will receive if they Like (❤️) or Retweet the Tweet
• Clearly describe what content the user will receive
• Clearly describe when the user will receive scheduled notification Tweets

For example:

“Like this tweet to receive weekly updates from the @brand starting MM/DD!”

or

“RT this tweet to receive weekly updates from the @brand starting MM/DD!”  

For Instant Notification campaigns, CTA copy must :  

• Clearly describe the content users will receive if they Like (❤️) or Retweet the Tweet

For example:

“Like this tweet to see this special content from the @brand!”

or

“Retweet this tweet to see this special content from the @brand!” 

Media can be added to the CTA Tweet as a video, gif, image, or website card by selecting one of the 4 media icons.

For more details on the allowable media specifications, visit Twitter's  Advertiser creative specifications page.

The CTA Tweet(s) can be published as a public or as a Promoted Only by toggling the Promoted-Only checkbox. 

To learn more about Promoted Only Tweets, visit the  Twitter Ads Help Center.